You’ve been waffling around on social media for months, hoping to get that increased spike in business you’ve heard rumors about. But after storming out of the gates, signing up for Twitter, Instagram, Linkedin and others, you’ve seen little by way of results – and have less than a few hundred social media followers to show for it.
Whatever services and systems we use to share, store or transfer personal and business information online, we want the reassurance that our data is safe and that everything possible is done to prevent it from falling into the wrong hands. But we also know that security breaches happen, as they did with the large-scale celebrity photo leaks in 2014. Since then, Apple platforms in particular have been prevalent in discussions about the security of such platforms – but Apple is now seeking to bolster its security defenses with the launch of a two-step authentication feature for the FaceTime and iMessage applications.
Are you prepared for when the unexpected strikes? According to the Institute for Business and Home Safety, approximately 25 percent of businesses don’t reopen following a major disaster. The truth is that disasters happen every day, regardless of location or business size – simply switch on the news for proof.
Long gone are the days when the only photos you would see on your Facebook page were snaps of weddings, holidays and the like. Now, alongside countless selfies in unremarkable situations and obligatory dish-pics of restaurant foods, we are blessed with the meme.
As the number of Android smartphone and tablet users continues to rise, so does the competition to gain market share. Android device manufacturers have worked hard to come up with the cutting-edge technology to stay one step ahead of the game. 2015 is the year to expect big things from technology’s biggest names.
You’ve just got word that one of your competitors has virtualized half its IT assets, and that they have almost doubled their profits as a result. You think it’s time for you to jump on the bandwagon and reap the same benefits, BUT…you’re a bit nervous.
Voice over Internet Protocol, or VoIP, is a technology that enables you to make or receive phone calls over the Internet. Highly convenient and cost-effective, VoIP is a popular communication medium for businesses nowadays. But without proper security, using VoIP can expose your conversation to the risk of data theft.
Think your security is taken care of with a frequent anti-virus scan? Think again. While we’ve all become used to the idea that viruses, worms and other malware – however much disruption and damage they cause to our systems – can be detected and removed thanks to the tracks they leave as they create havoc, that’s no longer something to count on.
Regardless of the industry in which you operate, it’s undeniable that social media has become an essential platform for many businesses of all sizes to easily engage and interact with customers and potential customers, as well as boost visibility. But there’s more to social media than market reach and penetration and it can prove to be a powerful tool for driving dynamic business development too.
The scale of the recent security breaches at Sony, which led to the cancellation of The Interview’s theatrical release, can make the company’s problems seem beyond the realm of the average small business. But the security mishaps that created the circumstances for the hack are as applicable to modest local and regional companies as they are to multimillion dollar corporations.