Healthcare trends you should follow

Healthcare trends you should follow

“We are living in a digital world, and healthcare practices need a URL”. If Madonna could change the lyrics of her 1984 classic to speak to the healthcare industry, she may have sang something like this. A URL is just one facet of the digital strategy that hospitals and private practices alike will need to adapt if they wish to remain competitive in today’s world.

How to promote your SMB on Facebook for free

How to promote your SMB on Facebook for free

The words “free publicity” bring joy to the ears of many SMB owners. You don’t have a big marketing budget, so you need to find ways to cut costs as much as possible. Luckily Facebook has you covered. There are several ways you can promote your business on the world’s biggest social network that won’t cost a dime.

Live video: a free way to reach new customers

Live video: a free way to reach new customers

Having direct access to customers is a gold mine for SMBs and with the increasing popularity of live video services it’s just a matter of deciding what to broadcast. The strategies for live broadcasting are very different than pre-recorded video and it’s important to reevaluate how you’ll present company information in this medium.

Aspects of virtualization: licenses

Aspects of virtualization: licenses

Software developers make a profit by selling us the best product they can create. When selling pieces of their software in bulk they offer licensing packages to businesses so you don’t have to buy 100 copies of the same CD. Simple enough, right? Well, now that an increasing amount of services and tools are moving into the cloud it’s a lot harder to track how many licenses you’ll need and how much they’ll cost.