What do you call someone who hunts for security gaps in computer hardware and software? A hacker, right? What about someone who takes their findings to vendors to help them improve the quality of their products? There is more than one type of hacker, and understanding the difference is important.
Search engine optimization (SEO) is a complex subject that is constantly on the move, with major search engines always refining the algorithms that determine how to rank websites. That’s why it’s so easy for businesses to make a blunder based on common misconceptions.