There are many marketing techniques SMBs use to gain clients. Free information products, brochures, and press releases are just a few among many. But how do you know what’s most effective? It all comes down to looking at data and seeing for yourself what’s worked before.
Love it or hate it, technology is an integral part of your business. Depending on how it’s implemented, it can either spur more productivity and growth, or do exactly the opposite and result in downtime and stagnation. So how can you ensure IT is helping your business instead of hindering it? Here are four technology traps to look out for.