Small- and medium-sized businesses are often tempted to relegate their search engine optimization (SEO) analysis to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the detail you need to start making improvements, and one of the things they tend to glaze over is image optimization.
SEO is meant to increase traffic to a website so that more users interact with its content. However, there is more than one way to approach SEO. The right approach should also account for users who already know your brand, and make it easier for them to access your website and share it with other users.
Search engine optimization (SEO) is a complex subject that is constantly on the move, with major search engines always refining the algorithms that determine how to rank websites. That’s why it’s so easy for businesses to make a blunder based on common misconceptions.