The waitlist for Pinterest’s latest “DIY Promoted Pins” tool is proof of how eager small- and medium-sized businesses are when it comes to social media marketing. Establishing a solid online presence, promoting corporate content, and driving website traffic at the same time is every business owner’s dream come true.
Prior to the release of Microsoft’s version of Slack — a popular cloud-based team collaboration tool –, Microsoft Teams received a major update that might have given it the competitive edge. Enhanced communications aren’t the only way productivity will be driven; take your business to greater heights with these new features.
Businesses nowadays are focusing their marketing efforts towards social media. Precious time and money are being invested in expanding customer base, establish corporate identity, and drive revenue. That’s why it’s vital for owners to know which platforms work, and which ones don’t. And this is no walk in the park.
Scroll, double-tap, repeat, might have been the original Instagram-ing routine, but not anymore. After partnering with global advertising giants, IG is introducing its latest feature: Stories. With it, you can share short videos, or even personally decorated snapshots of your daily life.
Catching up with your friends at your high school reunion is all well and fun before the conversation turns to work. It seems like all your friends have well-paying jobs, and you’re stuck with a demanding one that’s underpaid. What if there were a way you could land better jobs or further your career path? No sacrificial ceremonies needed.
In order to gain a competitive advantage, you would need to gain clarity before everyone else does. Of course, that’s a lot easier said than done. Similarly, chatbots initially stir up excitement, but they eventually fail to deliver the interactiveness many envisioned them to have.
It’s astounding how celebrities manage to amass millions of followers and gain thousands of likes for posting a photo of their shadow. Companies of all sizes would go crazy for that kind of exposure, but rarely do their wishes get granted. But not all hope is lost, start small and take baby steps with the help of Instagram’s recently-announced tools that help make the process of establishing your company’s presence an easier one:
Business profile pages
Previously, it was hard for Instagram users to distinguish an account belonging to a business from one that is dedicated to cats, but with the Business Profile feature, that’s a problem of the past.
When was the last time you used Microsoft Excel? And no, hovering over the icon doesn’t count. If it’s taking you too long to remember, then it probably is. Digital literacy is an essential part of finding a job these days, in fact taking a look at it further reveals that proficiency in Excel is a skill still sought after by most companies.